To stay ahead of the social media curve, you need to master new features as they become available. Being an early adopter of a feature gives you a leg up on the competition once it becomes widely used. TikTok Stories, short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram, and Snapchat, have been quietly rolled out and expanded.
Since this function hasn’t been widely promoted, businesses that use Stories can take advantage of unrealized potential. With short-form video proving 2.5 times more engaging for audiences, TikTok Stories is another option to consider.
Exactly what are these “Stories” on TikTok?
The video clips that make up a TikTok Story can be anywhere from 15 to 30 seconds long. Like the story features of other platforms, they remain accessible for 24 hours after being posted. You’ll see a post about your story in your feed labelled “story” at the top left. If you need more than 15 seconds to get your point across, you can divide your Story post into multiple segments by publishing multiple Stories within a 24-hour period.
What is the procedure for creating a story on TikTok?
The Stories you create on TikTok are a part of your profile’s main feed. A blue “Story” icon in the upper left corner serves to denote these as stories. If a user visits your profile while you have a Story up, a blue circle will appear around your image that they can click to read the story. TikTok Stories are displayed in the same way as regular videos to your followers in the For You feed. Your choices for responding to this post are identical to those you would see on any other TikTok video. Similar to a regular feed post, viewers can engage with your Story by giving it a thumbs up, writing a thoughtful comment, or even sharing it with their own network.
Putting Together a TikTok Video
Look no further if you’re interested in giving TikTok Stories a shot. We’ll walk you through the entire process of making one from scratch.
Open the TikTok Story editor.
TikTok has a “+” button you can tap to add content. There’s no need to pre-film if you’re going to be filming stories in-engine. To access the Stories tab, swipe down from the main menu. TikTok Stories are still fairly new, so they may not be accessible in your region just yet.
Pick a time constraint
To use the timer, select it from the sidebar on the left. The timer has a sliding bar that can be adjusted from one to fifteen seconds. At this point, you can also choose between a 3-second and 10-second countdown.
Build up your content
Use the same filters, transitions, and effects that you would on a regular feed post in your TikTok Stories.
Once you’ve recorded your video, you can edit it in a number of ways, including reducing its resolution, adding stickers, effects, and filters, and even narrating it. Your TikTok Story’s audio can also be customised.
Share your TikTok Experience
Select “Next” to proceed. Tag people, add captions, hashtags, locations, mentions, or video credits, adjust your post’s privacy settings, and select a cover photo from this screen. To proceed, just hit the “Post” button.
The Step-by-Step Guide to Deleting Your TikTok Stories
If you don’t like how your TikTok Story turned out or if 24 hours seems too long, you can always delete it. To view your own personal narrative, go to your profile and select the “Story” tab. To access the sidebar’s settings, click the button with three dots at its base. To delete something, scroll all the way to the bottom of the list of options. If you select it, your Story will be permanently erased.
Bringing people together through TikTok Stories
Obviously, the point of social media is to expand one’s fan base. TikTok Stories is a novel approach to interacting with your audience and fostering a sense of camaraderie among your devotees. The Story panel will only show updates from accounts that the user is following, so it’s a great way to strengthen ties with people who are already interested in your material.
Your strategy for regular TikTok content (especially if you want it to go viral) may not work for TikTok Stories. For more participation in this innovative format, consider the following suggestions.
- Put out material that is unique and can’t be found elsewhere.
- Distribute discount codes
- Start a Q&A
- Show your followers what you’re up to on a daily basis by posting updates about your life.
- Issue proclamations
- Share useful advice and shortcuts.
Get ready for new innovations
As social media develops, sites will think outside the box to come up with better ways for businesses and artists to communicate with their fans. The best way to keep your social marketing from sputtering is to get acquainted with them early on. Also, platforms favour content from accounts that make the most of all of the features they offer. Successful content strategies often include the use of TikTok Stories.
Do you want to increase your TikTok following or you are just getting started with the app? Learn more about the current trends on TikTok that business owners should be aware of.