Conventionally, when people thought of SEO, they thought of Google and the process of making a website more search engine friendly. Generation Z is using social media to search for and discover content in novel ways, moving away from the traditional method of entering a keyword into a search engine. According to a Google study, 40% of young people (18-24) prefer to use TikTok or Instagram over Google Search or Maps when looking for something like a new restaurant, advice, or reviews. This is an amazing chance for brands, so if you haven’t already done so, you should do some keyword research for your TikTok channel.
When it comes to marketing, what exactly is TikTok SEO and why is it so crucial for brands?
what exactly is TikTok SEO? Similarly to how websites are optimised for search engines, “TikTok SEO” is the process of ensuring that your videos appear at the top of relevant searches. Your videos’ discoverability on TikTok will increase if you employ a search engine optimization strategy. While it’s true that TikTok isn’t a search engine per se, brands can still take advantage of the trend among Gen Zers to use alternatives to Google by adapting SEO strategies developed for the web.
Methods for Increasing Video Visibility on TikTok
If you haven’t already, now is the time to work on your brand’s SEO TikTok strategy. Doing your homework before you start making videos will increase the likelihood that they will be seen by a wide audience and could lead to them being featured on the FYP or going viral. Just like Google has its own algorithm, TikTok has its own, and you need to take that into account when developing your strategy. Since this is a novel search method, there is little if any competition for your content’s placement in the search results pages.
Always remember who you’re talking to
Creating a successful SEO strategy for TikTok should begin in your own backyard. Creating content that resonates with your intended audience requires a firm grasp on who they are, where they hang out online, and what topics they find interesting. Examining which of your videos have received the most views, likes, comments, and shares in the past can give you insight into your current viewership. It is crucial to your SEO efforts to have a firm grasp on who you are talking to, and one of the best ways to do that is to study their interests and behaviours. After that, you’ll be able to choose the most popular audio effects and create video titles and descriptions that will make your content more discoverable on TikTok.
Find out what people are searching for on TikTok, and use those terms in your content
Simplified, SEO is the process of enhancing a page’s visibility in search engine results by using specific words and phrases. Because videos on TikTok can be found through a Google search, it’s important to use “keywords” (terms that will appear in a search) in your content. If you are just starting out with SEO, we recommend using TikTok for your keyword research rather than any of the other myriad tools available. Entering a focus keyword phrase (typically a short keyword) into the search bar area of the platform is a good place to start.
Monitor Your Development
The process of learning SEO in its entirety can be challenging. Due to the fact that not all algorithms are created equal and are subject to change as the platform evolves, monitoring your development is essential to reaching your goals. What may be effective in the beauty niche may not be so in the travel niche, and vice versa. Experiment with different approaches to see how they fare in the TikTok algorithm. If you want to keep tabs on the key KPIs for your TikTok channel, look no further than Dash Hudson’s TikTok Insights.
Factors Affecting Your TikTok Rankings for Search Engines
We’ve gone over what Search Engine Optimization (SEO) is, why brands should care about it, and how to get started with TikTok. However, what exactly are the TikTok SEO ranking factors? It can be a bit of a mystery, like many other algorithms. The algorithm itself contains some of the fundamentals of good ranking. The following factors, in addition to the quality and quantity of your content, will affect your TikTok SEO standing.
Interactions and Participation from Users
Brands can’t manage engagement and interactions, but they should be aware of their significance. The algorithm behind TikTok takes into account the videos a user has liked, saved, or hidden and adjusts the number of times they see those types of videos. Whether this is good or bad news depends on your perspective; either way, remember that you’re aiming for an audience that enjoys viewing your content and ignore the haters. Comments, profile views, and the length of time a user watches your video are all examples of user engagement.
Purpose of the Search
If a user clicks on the discover tab, it’s because they’re interested in watching videos like the one you just uploaded. Here’s where the search engine optimization components of your TikTok strategy come into play. If you want your video to be shown to a new user, use popular sounds that are currently trending in your niche. The same holds true for people who find your brand content by searching for related hashtags or viewing trending content.
Important and Interesting Content, and Their Pertinence Object of Study
Information in your profile and shorter videos have the most weight in the algorithm. Make use of the information you’ve gathered about your intended viewers, the information they seek, and the search terms they use to find it by editing it into the video. Create the bite-size content by focusing on the most important steps, and then incorporate the search term into the clip’s title, on-screen text, and accompanying description and hashtags.