The use of social media to cultivate a positive reputation as an employer has become critical in the war for top talent. Attendance at firm recruitment events may be increased via strategic use of social media.
In fact, 94% of HR specialists say that social media is the most important resource for hiring. Candidates are receptive to social media recruitment campaigns, which encourage them to research the company’s brand before submitting or accepting a position.
Using social media to recruit is simple, but you need to work on building your online employer brand constantly. Here are seven suggestions for using social media effectively to find and hire top talent.
Choose the Appropriate Medium(s)
According to the target audience, the benefits and drawbacks of each social networking site will vary. Choose the right platform by following these suggestions.
- Users of LinkedIn, a business-oriented social networking service, may research many aspects of various organisations, including open positions. LinkedIn claims to have three million job postings every single month. Recruiters may use the site to discover qualified applicants who have expressed interest in hearing about job openings.
- Although Facebook is more commonly linked with downtime, the firm has been trying to compete with LinkedIn by offering a jobs section for the past two years. Jobs may be posted on Facebook by businesses, and interested parties can apply right there.
- While Instagram isn’t the best place to publish open positions, it may help develop a company’s image as being fresh and modern.
- Tweeting a link to a job opening on LinkedIn, for example, is a great method to increase exposure for your recruitment efforts.
Focus on improving your visibility on the channels you like.
Never take your online persona lightly. Include your company logo, person having, and a search engine optimised description of your firm on all of your social media pages, but especially on LinkedIn.
Don’t settle for just publishing your company’s profile. Plan out when you will be updating your social media accounts with news about your firm, your thoughts on emerging trends, and other relevant information.
Candidates looking into your organisation shouldn’t find an out-of-date profile when doing their research. Because of this, it will seem like you aren’t up-to-date on company and industry trends.
Use existing staff
One of the finest ways to find new employees is to look to your current staff. Ignite their enthusiasm for your open positions by asking them to forward them to others they’d be happy to welcome to the organisation. Shared job ads on workers’ social media channels can have a significant impact on candidates.
The goal isn’t only to broaden exposure to your job advertisement. In contrast to a faceless headhunter, your workers will only forward the ad to those they know they can vouch for, and the recipients will be more likely to take seriously the advice of a friend or colleague. It’s possible that your company’s sales superstar has a friend or acquaintance who saw the job posting on social media and would be an excellent addition to the team.
Keep an eye on social media for any troubles or breakthroughs.
Monitor social media using a platform like HootSuite for mention of your business and any problems that may arise. Streams may be set up to track keywords, hashtags, and subjects of relevance to your target demographic. You may use this as a trustworthy resource for material that will interest job-seekers and distribute it via social media.
By keeping an eye on things on social media, you’ll be ready to act quickly in the event of an emergency.
Use LinkedIn’s Groups and Hashtags
Your chances of getting your job opportunities seen and read by qualified individuals will increase dramatically if you promote social media platforms like LinkedIn and Twitter utilising industry-specific groups and hashtags.
This helps reach passive job seekers who are using online communities and hashtags to stay abreast of developments in their field of interest.
The use of filters to locate potential candidates
You may use the search criteria on LinkedIn’s recruitment capabilities to locate qualified prospects who either did not see your ad or are not currently actively seeking employment. You may refine your search by entering a certain city, a specific number of years of experience, a specific job title, or any other phrase. It won’t take too much digging to find potential employees to approach about openings in your company.
Use a more intimate approach to connecting with people.
Always add a human touch when contacting potential applicants via social media. Highlight the candidate’s strengths and convince them why they should leave their current position to join for your organisation.
For hiring top talent, social media is second only to word of mouth. Use these guidelines to build a social media profile that attracts high-caliber professionals. Think about those who are actively looking for work as well as those who might be intrigued if they knew more about the position.