Gartner estimates that the value of the SaaS market in 2022 will be at $172 billion. Just as in every other industry, the SaaS sector will eventually have to embrace social media marketing (SMM). Ninety-three percent of all marketers now use social media into their strategies.
On the other hand, SaaS organisations confront their own set of issues that set them apart from other companies and necessitate a distinct approach to SMM.
If you own a SaaS company, you may use the following tactics to increase sales and brand awareness using social media.
Options for utilising social media in SaaS-based marketing
Find the most appropriate social media platforms
There are a lot of popular social networking sites, but picking the right one should be your first priority.
When deciding which social networking site is best for your needs, consider the following:
Who you’re trying to reach and what social media sites they frequent
Details about your brand’s character and the substance that must be communicated in order to succeed
Exactly what steps are being taken by rival businesses?
Detail the steps necessary to use your service or product
Your clients want answers to their questions, and that’s what your SMM should focus on doing.
SaaS product/service tutorials are one of the most effective ways to promote your offering.
Some of the best methods to describe your wares are:
Take advantage of the popularity of online video to increase sales. Using an explainer film may help you present your product or service in a compelling, informative, and succinct manner.
Demos are a great method to get to know your prospective clients, earn their confidence, and help them determine if your product or service is a suitable fit for them. Video demonstrations can be provided in the form of webinars, live sessions, or even one-on-one recordings.
Get It On The Air
Going live and answering questions is a great approach to connect with potential consumers on a more personal level. By responding instantly to consumer inquiries, you can better demonstrate how your offering will address their needs.
Authentic and Valuable Material
One of the most cliched sayings in marketing is also one of the most effective approaches: “Content is King.” This also applies to SMM for your SaaS company.
Creating and distributing high-quality content will support your marketing and sales initiatives.
Using different forms of social media material is both an exciting and demanding endeavour. Blogs, videos, infographics, case studies, eBooks, white papers, checklists, etc., are all common forms of content.
When determining what kind of material to employ for your SaaS firm, you should take into account the following:
- Who you’re trying to reach
- Your Big Picture Objective
- Critical success factors for performance evaluations
- What steps your rivals are taking
In addition, you should make sure that all of your digital assets have the same message. Using a digital asset management solution will guarantee this.
Exceptional Quality of Service
Undoubtedly, this is one of the most crucial tactics for SaaS organisations in which social media marketing may play a crucial part. From the moment a potential consumer clicks on your website’s link to the day they become a loyal customer, a pleasant and satisfying relationship depends on the quality of the customer service they get.
SMM may aid your effort in many ways.
Individualized service is always appreciated. There are a number of techniques to guarantee personalization, such as tailor-made mailings, newsletter optimization, on-demand demos, individualised price points and special deals, and so on.
Free and simple registration
Make the registration procedure as easy and quick as feasible. If the sign-up is for a free trial or demo, it should be quick and straightforward. A buyer who isn’t completely sold on your goods may be reluctant to provide personal details.
Implement distinct CTAs that prompt immediate action
It is important to strategically position calls to action (CTAs) on your sites so that interested customers can easily go to the next step.
Responses to comments should be taken seriously
Consumers have a preference for companies that respond to and learn from their comments. Make it a priority to thoughtfully consider both the good and negative comments made by your clientele. Multiple social media listening technologies exist for this purpose.
Recognize the value in both the positive and negative comments made by customers regarding your product or service. Responding swiftly and firmly to criticism can limit the extent of any damage.
Deals and reductions that are hard to resist
There isn’t anyone who doesn’t appreciate a good bargain or price cut. In terms of attracting clients and, by extension, making sales, this is one of the most alluring strategies.
There are several possible approaches to this. Here are a few examples:
Free is a difficult word for even the most jaded consumer to pass up. If executed properly, it has the potential to significantly increase the number of prospects who decide to pursue your business.
Zoom and Boma collaborated to provide a free web conference during the Covid-19 pandemic. Zoom’s efforts to raise brand recognition and encourage app downloads paid huge dividends thanks to this tactic.
Upgrades for free
You may also use social media to advertise your product by offering a freemium model, in which users can first try out your product or service at no cost before upgrading to a paid plan if they like it and are confident it meets their needs.
Recognize Contributions from Others
The success of a SaaS company can often be traced back to positive word-of-mouth and customer evaluations. According to a recent study, 92% of B2B customers are more inclined to buy after reading a positive review.
You may get the word out about your product or service by incentivizing your loyal consumers to do so. Make a programme that rewards both current and new consumers for bringing in their friends.