Every once in a while, a whole new function is introduced, and soon after, its use becomes widespread. These tendencies are ever-evolving. However, as a marketer, your objective should be to zero down on the most useful ones.
Keep your digital marketing lead generation relevant and efficient by staying abreast of current trends.
Instagram’s Only Relevant Marketing Trends
The next eight Instagram marketing trends are not to be missed, as they will have a significant impact on your social media marketing tactics.
Collaboration Albums Where You Can “Add Yours” Are Number One
By the end of 2021, this next-generation sticker was all over Instagram Stories. It piques the interest of Story readers and encourages people to contribute images on a certain topic.
Take advantage of the “Add Yours” trend in Instagram marketing by posing challenges that users may modify and then share with their own audiences.
The Use of Influencers in Marketing Will Only Increase
Instagram’s collabs and branded content advertisements are making it more simpler for firms to work with influencers, and by 2022, 72% of American marketers are projected to do so.
The “affiliate commissions” function was recently introduced to Instagram to facilitate the establishment of affiliate campaigns between marketers and influencers. The function is still in beta and only select people may access it at this time. Strackr is an affiliate management platform for publishers that allows you to manage different networks from a single location. Strackr is an all-in-one affiliate platform created to reduce administrative burdens for content producers.
Instagram Shopping Marathons Have Become the Norm
In 2022, Instagram marketing will only increase popularity, as 44% of Instagram users already make weekly purchases on the site.
You may anticipate even more sales through this channel in 2023 as more companies begin to take use of it.
Shared Access to Related Stories
You are so 2021 if you still think Instagram Stories can only be linked if you have over 10,000 followers.
More and more people are going to start using this new superpower in 2022.
Although IGTV Is Dead, Long-Form Videos Are Not
IGTV was officially discontinued by Instagram in October of last year. Users may now share films (up to an hour in length) on their Instagram feed, which can be accessed from the main profile page.
You may still submit videos that are longer than 60 seconds, and they will remain in the “Posts” tab, according to a recent marketing trend on Instagram.
May Reels Live Forever
Instagram has released a new short-form video format called Reels to take on TikTok, and it seems like it was only yesterday. Now in the present, Reels have spread throughout the globe more rapidly than virtual meet platforms did in the recent past.
Reels has been the most widely used kind of Instagram advertising because to its prominent placement in the app’s navigation bar.
Instagram might potentially double the time limit of Reels this year, from 90 seconds to 180.
Reels’ short video format and endless scrolling capabilities are two of the main reasons for their success, and you should include them in your marketing plan this year because their popularity is only likely to grow.
To Sum Up
Marketers may expect a lot from Instagram because of the platform’s strong engagement rates. You may ride the wave of Instagram’s rising popularity and attract more followers by taking advantage of these marketing strategies.
Keep an eye out for new developments in social media marketing, and use these Instagram marketing trends as a jumping off point.