Well, let’s be straightforward here. The use of social media is now ubiquitous.
The popularity of social media continues to expand, with no signs of slowing down. And as intake expands, so does the appetite for content variety. With the introduction of IGTV, Instagram has responded to this rising need.
Just what is Instagram TV (IGTV)?
Instagram now supports longer-form videos on its IGTV app. It’s akin to video-sharing platform Youtube. Mobile-friendly videos up to an hour in length can be shared with IGTV. As compared to the maximum length of a standard Instagram post, which is sixty seconds, this is an extremely little amount of time for a video.
Now that you’re not restricted to a minute or less every movie, you may tell far more in-depth and interesting tales using moving pictures. Make everything from full-length movies to educational materials to online courses.
The short answer to “What is IGTV?” is that it is an Instagram-based platform for enhancing your business’s video promotion efforts.
Why Should You Utilize IGTV?
Even on Instagram, videos often do better than other content formats. According to the findings of Mention and Hubspot’s Instagram Engagement Report, video has remained the most engaging content format for IG users for the third year in a row. Brands and marketers may now effectively interact with new and existing customers through this channel.
You may promote your business more extensively and successfully on Instagram with the help of IGTV. Now that IGTV accepts films as short as 15 seconds and as long as 10 minutes, you have greater freedom to produce engaging content. Instagram accounts that have been confirmed by the social media platform let users post movies of up to an hour in length.
The Basics of IGTV
Now that you understand what IGTV is, you may be wondering how to put it to good use.
You will need an Instagram profile to get started with IGTV. I’ll go into more detail on how to make your own IGTV channel after you get there.
If you already have an Instagram account, all you need to do is use that to access IGTV. You may search for videos that catch your interest or peruse the works of your favourite content creators and influencers. But, IGTV isn’t simply for video consumption.
Video content created by users themselves can be added to IGTV through either the Instagram or IGTV mobile apps. Your Instagram story or post can include a teaser of your IGTV video. Live videos from your Instagram stories may also be aired on IGTV. In the following sections, I’ll go into further depth on the video criteria and the process of uploading videos.
The Step-by-Step Guide to Creating an IGTV Channel
Once upon a time, in order to post videos to IGTV, you first needed to create an IGTV channel. Nevertheless, Instagram has already eliminated this requirement, and all that’s needed to access IGTV today is a standard Instagram profile. You may use the Instagram or IGTV app with your account to upload videos to IGTV.
All you need to get started with IGTV is an Instagram profile. A lack of one is no reason to avoid making one, as it is simple to do so.
What Do You Need to Upload to IGTV?
Knowing the rules and requirements for IGTV can help ensure a seamless experience when posting your first video.
A few things you need to remember are as follows:
Please keep your videos between 15 seconds and 10 minutes in length. Longer films (up to 60 minutes in length) may only be uploaded from a computer and are restricted to verified accounts.
The MP4 format is recommended for video files.
Video aspect ratio and dimensions: Vertical orientation is preferred. Aspect ratios range from as low as 4:5 to as high as 9:16. By turning your device sideways, you may enjoy videos in landscape mode, full screen.
For videos that are 10 minutes or shorter in length, the recommended maximum file size is 650MB. The limit is 5.4GB for videos under 60 minutes in length.
Video Posting: Instagram is committed to providing its users with a consistent and high-quality experience. Instagram can preserve this by removing videos that break their Community Standards.
How Do You Make the Most of IGTV?
Now that you know the ins and outs of using and uploading videos to IGTV, you might be eager to give it a try. Yet, you should realise that a well-thought-out strategy is essential for making the most of IGTV. A plan for the content you intend to provide is essential. Having a plan will help you focus your efforts, and it will ensure that your material flows smoothly.
Here are some suggestions for content that would work well on Instagram TV.
Procedural Videos for Instruction
Making instructional films is a great method to increase participation.
As an industry, you have plenty of room to explore many issues. A video lesson is the ideal medium to show customers how to use a product. Now that IGTV allows for lengthier videos, you may quickly and simply distribute tutorials demonstrating how to utilise a product.
A Time for Questions and Answers
The question-and-answer (Q&A) format is also a terrific approach to engage your audience in the presentation.
It’s a great chance to demonstrate your expertise and credibility in your field by answering any queries posed by your followers.
To illustrate, suppose you are a specialist in the field of medicine. Respond to health-related queries from your audience or discuss your thoughts on various healthcare delivery models.
Online Video Lessons
How can information be effectively shared online? By means of video.
With IGTV, you may present instructional videos almost on any subject in which you have expertise. Only concepts and issues on which you have solid, dependable expertise should be discussed.