Inbound links drive traffic to your website, where they can discover more about what you have to offer. You need compelling content to get people to click through and read about the advantages of your eLearning courses. In order to win people over, you need to provide them something they can use, rather than just generate leads.
Create an inventory of targeted keywords and landing pages
Before beginning to implement your backlink content marketing strategy, you need to establish a plan of action. In particular, the search terms you intend to employ in your content, and which sites you intend to drive traffic to. All of your online instructional pieces, such as eLearning articles, guides, and blogs, will now have a structure. Do some keyword research and settle on some terms with an average level of competition. Which landing pages you wish to advertise will impact the kind of the content you create. The “art of negotiation” eLearning course, for instance, may go hand in hand with an article detailing helpful hints for those working in the sales industry.
Boost your online presence by including search engine optimization links
An eLearning article’s anchor text should consist of natural keywords rather than random string references to external URLs. Check to see that the search terms are relevant to the landing pages. Include SEO keywords to improve your search engine rankings even if readers don’t follow your links. The outcome benefits both parties. Use a wide range of keywords in your content without overusing any one in particular for the greatest results online. In your eLearning article, for instance, only add one or two links back to the same landing page, and make sure to switch up the anchor text each time.
Check Your Backlinks Using Your Site’s Statistics
There is a correlation between the number of backlinks a website has and its success. By analyzing your site’s metrics, you can tweak your approach to content promotion with backlinks over time. Check your website’s analytics often to determine which links are sending you the most visitors. For instance, one e-learning article is responsible for half of your average monthly page views. This suggests that there is a need for additional content on the topic. Consequently, you should probably provide additional content that delves further into connected themes and concepts and provides appropriate links.
To increase your lead generation, guest posting is a must
A guest post is a great way to reach a new audience. A blogger, for instance, may have developed a sizable and devoted following. Thousands of users every month use their site to keep up with the newest developments in the field of eLearning. As a result, you should contact the site owner and provide a complimentary eLearning piece or blog series. It goes without saying that you’ll insert links to your e-learning module or product page into the text.
Reliability Is Essential
The emphasis should be on producing high-quality work, rather than a large output. People flock to websites in search of answers to problems or strategies for overcoming obstacles. If you provide them advice they can’t get anywhere else, they’ll be more likely to check out your backlinks. Instead than aiming to overwhelm the web with eLearning articles, focus on posting quality information continuously. For instance, you may produce one eLearning piece per week using targeted keywords to increase product awareness and sales. When you consistently publish high-quality material, readers will look forward to it and your conversion rate will increase. By providing useful information rather than constant sales pitches, you are able to develop trust with your audience.
Don’t Saturate the Market
The practice of stuffing your content full of backlinks containing a single keyword won’t help your rankings or your site’s popularity with users or search engines. In fact, you risk being flagged and losing readers as a result. Only a small number of natural backlinks should be included in each post. Consider a ratio of, say, one link for every 100 words. Since readers won’t be sidetracked by an excessive number of links, the readability of your web material is enhanced. Before publishing, have another person look it over to check for logical transitions and broken links. Forgetting to add the landing page’s URL in the anchor text, for example.
Benefit of using Social Media
You can promote your e-learning resources not only on blogs and websites dedicated to the subject, but also on your personal social media profiles and in groups devoted to the same topic. An example of this would be a tweet/call-to-action that includes a helpful tip and a built-in backlink, or a brief Facebook post that lists the top 5 benefits of using your new eLearning authoring tool. In addition, eLearning Industry is a great place to post your eLearning content, as it receives over 600,000 monthly views. Not to mention tens of thousands of followers on each of Facebook, Twitter, and LinkedIn.
Image-based anchor text
Anchor text in the form of images can serve as both backlinks and visual embellishment for your eLearning materials. If you want to take advantage of search engine optimization, you need to use tags and meta data. Any photos included in your online content should have the appropriate usage permissions attached to them. Finally, avoid going crazy with the number of pictures you use. Adding to, rather than detracting from, the value of your existing online material is what you should be aiming towards. Images should be striking, but you should stay away from anything that could be construed as offensive.
Marketing content with backlinks can boost eLearning course sales and internet exposure. However, you should be selective with your anchor text and maintain a natural flow in your web material. Otherwise, you risk losing favor with search engines, which could have the opposite impact. To boost your site’s statistics, use these 8 strategies to develop a successful backlink content marketing plan.