While being innovative on TikTok and embracing new trends is an excellent approach, generating evergreen content is proven to keep your community interested and grow your following.
Evergreen content is ageless and can reuse additional platforms, such as your blog or Instagram Reels. Consider these to be repeatable videos.
The following are some TikTok ideas that you may utilize anytime you run into a creative snag:
Daily routine videos give viewers insight into you and your brand, whether you’re an influencer or a small company owner.
It may be anything as essential as your morning coffee ritual or the way you organize your to-do list – anything that conveys a “behind-the-scenes” atmosphere can help improve engagement.
TIP: Connect this TikTok idea to your brand by concentrating on the everyday chores you are renowned for. If you’re a style influencer, for instance, you may want to demonstrate how you prepare for a photoshoot — or how you arrange your posts!
TikTok’s inspirational content allows you to communicate your brand’s ideals while also turning visitors into followers. For instance, Rebeca Huffman, a chef and content producer, regularly offers encouraging words to her community:
Her article on impostor syndrome has garnered over 29K likes and 618 comments, with many expressing thanks for her wise remarks.
While inspiring TikTok content is ideal for health makers and businesses, it can be used by any brand. Consider the ideas you wish to express, your goal, and what you believe will resonate with viewers while brainstorming.
Reduce complex TikTok content to its simplest form or take viewers through an informative how-to video. Educating audiences can create a positive impact on TikTok, or you can buy TikTok views for more content transparency. This type of content is effective because it uses any business or specialty, allowing you to convey your expertise on a particular subject.
TIP: By building a dedicated TikTok Playlist, you may consistently incorporate instructional TikTok videos into your content strategy. Educating the audience enables visitors to access all of your relevant videos in one location.
TikTok Q&As are an excellent method for your fans to interact with you, and they may also serve as a source of inspiration for new content ideas. Fortunately, TikTok has simplified this process with the addition of a new Q&A tool that allows your audience to submit questions:
When enabled, your audience may mark their comments as questions, allowing you to answer more quickly with a video or text response. Consider the following example of how Honey Art Cafe utilizes the Q&A function to present menu alternatives to prospective customers:
TIP: Schedule time in your content plan each week to respond to inquiries on your Q&A page – they may quickly generate one or two new videos!
With over 65 billion views, the #StoryTime hashtag demonstrates the popularity of personal, narrative-based content on TikTok. Consider Tiana, a.k.a. @hoopsandt, an official basketball scorer. Her TikTok video detailing how she obtained her job has garnered over 72K views.
Additionally, you may share tales that have fascinated you and highlight workers, role models, or industry game-changers.
TIP: Storytelling videos do not have to be challenging to create. They may be as simple as shooting a selfie video to discuss a memorable event.
That concludes the discussion! These five timeless TikTok concepts can inspire you at any moment. TikTok is a very adaptable platform; practically anything has a place on it. Therefore, regardless of the brand, you may add your distinctive spin and allow individuality to show through.